If you’re adding a new post to Top 10 Dubai, the first thing you need is a quick reference that tells you how to write, format, and optimize it. That’s what this style guide is for. It pulls together the best tricks from our most popular articles – from the Burj Khalifa secrets to cheap shopping tips – so you can copy the successful pattern without reinventing the wheel.
Every article on the site follows the same basic rules. Consistent headings, short paragraphs, and a focus on keywords keep readers engaged and help Google understand what each page is about. When you stick to the same structure, you also speed up the publishing process. No more guessing where the meta description goes or how many times to sprinkle the main keyword.
Our most‑read posts share three common traits: a punchy opening, a clear list of tips, and a practical ending that tells the reader what to do next. When you mirror that flow, you’re more likely to keep the audience scrolling and improve click‑through rates.
1. Title with Primary Keyword
Put the main keyword near the beginning of the title. For example, “Burj Khalifa Secrets – Insider Tips You Need to Know” tells both readers and search engines what the article is about right away.
2. Meta Description Under 160 Characters
Write a short, compelling summary that includes the keyword once. Aim for a sentence that makes someone want to click.
3. Header Hierarchy
Start with an <h1> that matches the title, then use one or two <h2> sections to break the article into chunks. Keep sub‑headings short and keyword‑rich.
4. Short Paragraphs and Simple Language
Each paragraph should be 2‑4 sentences long. Use everyday words, personal pronouns, and active voice. This makes the text easy to read on phones and tablets.
5. Keyword Placement
Include the main keyword in the first 100 words, in at least one <h2>, and naturally a few times throughout the copy. Avoid stuffing; the keyword should fit naturally.
6. List Format for Tips
When you have multiple tips – like “Cheap Shopping in Dubai” or “Desert Safari Tips” – use a numbered or bulleted list. Readers love quick scans, and Google likes structured data.
7. Internal Links
Link to related posts on the site. For example, a piece about the Dubai Mall Aquarium can link to the “Dubai Mall Ice Rink” article. This spreads link equity and keeps visitors on the site longer.
8. Strong Call‑to‑Action
Wrap up with a line that invites the reader to take the next step – book a ticket, read another guide, or sign up for updates.
Following these simple rules will make your article feel like it belongs on Top 10 Dubai. It also gives you a clear checklist to run through before hitting publish.
Ready to write? Open the post you want to create, grab the title format, drop in the keyword, and follow the paragraph guidelines. Before you know it, you’ll have a polished, SEO‑ready guide that matches the style of our top‑performing content.
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